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Consumer Science Term Papers
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1477
Consumer Science Term Papers Found (Page 1
of 74 Pages)
Researching Consumer Attitudes in Private Health Insurance
A 3 page paper discussing a method for researching a topic in consumer science. The paper presents an introduction and methods discussion using a pre-existing standardized survey instrument available online. Bibliography lists 6 sources. Buy
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Women In Consumer Culture 1945-1970
"15 pages in length. After World War II, business attempted to create a predictable market out of growing families. Capitalizing on the Post-War ideology of breadwinning fathers, the new ways in which children were being viewed and raised, and the notions of women as stay at home mothers, the new market focused on women as the primary consumers and promoted the 'Cult of Domesticity' in order to sell their products. However, this promotion required a certain number of women to enter the professional sphere in order to sell and teach women the task of making home and the science of consumption. Here, women garnered new skills that otherwise would have been foregone in the self-sufficient rural family. Suburbanization slowed the pace of progress that would have taken place in urban centers. Nevertheless, professionalizing home economics and consumer science helped the very women it was teaching to stay home to enter the public sphere and traditionally male domains. Not only did the stereotypes propogated by professionalizing consumer culture serve as a basis for backlash against stereotypical female roles, but it also taught women viable skills to enter the workforce - through the backdoor - ergo, creating a new feminist consumer market along the way. Bibliography lists 17 sources." Buy
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Can All Human Behaviour be Reduced to Consumption Behaviour?
This 5 page paper considers the similarities and differences in human behaviour sciences and the studies of consumer behaviour. The paper then consider to what extent all human behaviour may be seen as consumerist. The bibliography cites 6 sources Buy
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Coca-Cola: Threats and Opportunities
"5 pages. With so much at stake these days and with the growing competition between products, it has become a science to determine how to get the consumer's attention, and ultimately, the consumer's dollar. Coca-Cola is currently experiencing both threats and opportunities in the choices being made towards getting the most impact out of its advertising. Bibliography lists 3 sources. " Buy
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Persuasive Marketing Tactics
"5 pages. With so much at stake in the competitive world of business, it has become a science to determine how to get the consumer's attention, and ultimately, the consumer's dollar. With many products that are closely related in looks and taste, it would seem there couldn't be many different ways to market them. This paper takes a look at how to market a product effectively. Bibliography lists 7 sources. " Buy
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Marketing / A General Overview
"An 8 page paper discussing general aspects and tools of marketing. Though it tends to appear to be a vast catch-all term for all business activity that is not either pure manufacturing or customer service, it rides that fine line between art and science, incorporating aspects of both. It can be straightforward and understated, or it can be aggressive to the point that it alters the course of competing companies. For the most part, consumers often do their best to avoid the multi-million dollar advertising campaigns of the giant companies, but marketers are determined to capture their attention. The paper discusses common marketing tools such pricing, advertising, sales promotion, public relations and the four Ps of marketing. Bibliography lists 8 sources." Buy
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Marketing to Consumers at Dell Computer
"A 7 page paper discussing Dell's shift of focus to the consumer market. Dell has had to change nothing about its PCs or its distribution to attract consumers, only enhance promotion to individuals. Because Dell's focus is the high-end home user, the Internet is an apt medium on which to concentrate, as are business publications where its leasing advertisements have appeared. The paper provides some historical background on the company and discusses post-Y2K PC market considerations. Bibliography lists 7 sources. " Buy
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Consumer Protection for E-Commerce Transactions in the UK
B2C (business to consumer) internet trading is argued as being held back by concerns of purchasers and their rights or powers if a transaction goes sour. This 5 page paper gives a broad overview of the law that protect consumers and e-commerce purchases under English law. The bibliography cites 10 sources. Buy
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Dealing with Consumer Shifts
"A 5 page paper discussing cola manufacturers' focus on bottled water as a product they can move along the product life cycle curve as dark, sugary colas continue to decline. Some marketers in the past have believed that consumers will buy anything they choose to place before us; astute marketers have come to understand that such is not the case. Consumers do need time to accept a new product, however, such as was the case with bottled water. Bibliography lists 2 sources. " Buy
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Does Liberalisation Benefit the Consumer?
This 3 page paper examines the way liberalisation may or may not benefit consumers globally. The paper looks at the benefits in developed and developing countries and differentiates between domestic and international trade liberalisation. The bibliography cites 5 sources. Buy
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Globalization and Its Role in the Modern Consumer Society
This 40 page paper provides an overview of a five chapter study of globalization and its role in the modern consumer culture. Bibliography lists 25 sources. Buy
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Authority in the Family and Welfare Consumerism
"This 4 page paper is written in two parts. The first part of the paper considers how and why authority within the family has changed ion the UK since the 1950's, including reference to Foucault and sexual liberation. The second part of the paper considers why there has been an increase in welfare consumerism in the UK since the 1980's. The bibliography cites 2 sources. " Buy
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The American Consumer and Attention to Poor Working Conditions
This 4 page paper examines sweatshops and other forms of labor that entail poor working conditions. Should the American consumer do something about it? The paper argues in the affirmative but looks at the other side as well. Bibliography lists 3 sources. Buy
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Consumer Confidence
This 6 page paper examines the issue of consumer confidence through the evaluation of three Wall Street Journal articles. The articles are discussed. Consumer confidence is defined and its importance evaluated. Bibliography lists 5 sources. Buy
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Advertising to Educate and Benefit Consumers
"A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of ""laws"" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources. " Buy
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Strasser & Frank/Views on Consumerism
"A 15 page book review that compares and contrasts Susan Strasser's text Satisfaction Guaranteed, The Making of the American Mass Market (1989) and Thomas Frank's The Conquest of Cool, Business Culture, Countercult8ure and the Rise of Hip Consumerism (1998). The writer argues that these authors take very similar approaches to examining American culture and consumerism. Strasser pictures a ""revolution"" in consumerism that focuses on the period around the turn of the twentieth century. Frank posits that another advertising ""revolution"" occurred in the 1960s when advertisers co-opted the values of youth culture and made them their own. Both books are summarized and discussed. No additional sources cited. " Buy
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Consumer Behavior
This 11 page paper discusses some of the facets of advertising and consumer behavior. Bibliography lists 15 sources. Buy
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"CONSUMER PRICE INDEX; OVERVIEW, PROS AND CONS"
"This 3-page paper is a discussion about the Consumer Price Index, its purpose, and the pros and cons of using this to measure inflation. Bibliography lists 3 sources." Buy
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Teen Consumerism
"A 9 page research paper that examines economic efficiency, or in this case, inefficiency, first looks at what this concept means and it is defined. Then, the concept of efficiency is applied to teen consumerism in North America showing that inefficiency derives naturally from the consumer habits established by teen culture. Bibliography lists 6 sources. " Buy
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CONSUMERISM AND THE ANALYSIS
"This 5-page paper focuses on the concept of consumerism, its positives and negatives. The paper argues that consumerism is not good for soceity. Bibliography lists 4 sources." Buy
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